The Challenge: When high-end Swiss cosmetics brand La Prairie launched their new Advanced Marine Biology skincare line, they partnered with environmental advocate Céline Cousteau (granddaughter of legendary explorer Jacques Cousteau). They needed a premium digital experience that seamlessly bridged the gap between luxury beauty technology and global ocean conservation.
The Solution: While running my digital studio from the Cayman Islands, I was brought on to art direct and develop the campaign’s interactive promotional website. Utilizing Adobe Flash—the industry standard for rich multimedia at the time—I engineered an immersive digital environment that blended high-resolution video, interactive product modules, and dynamic storytelling.
My Role:
- Digital Art Direction & UI Design
- Interactive Multimedia Development
- Brand Storytelling & Video Integration
The Impact: Delivered a sophisticated, cutting-edge digital experience that elevated La Prairie’s brand messaging, allowing users to intuitively explore the science behind the products while deeply engaging with Cousteau’s environmental mission.