The Challenge: The Ritz-Carlton Hotel Company needed to design a physical, interactive touchpoint for their youngest guests. The challenge was balancing the brand’s strict, world-class luxury guidelines with engaging, child-friendly content, while seamlessly integrating their global environmental partnership with Jean-Michel Cousteau’s Ocean Futures Society.
The Solution: I led the publication design and print layout for the official Ritz-Carlton Kids Passport. Working within Adobe InDesign, I crafted a multi-page booklet that harmonized high-end corporate typography with educational activities. I managed the complete pre-press workflow to ensure the final files met exact commercial printing standards for distribution at their global luxury properties.
My Role:
- Print Layout & Publication Design
- Luxury Brand Management & Partner Integration
- Pre-Press Production (Adobe InDesign)
The Impact: Delivered a premium physical asset that enhanced the family guest experience across The Ritz-Carlton properties, successfully uniting a luxury hospitality brand and a global environmental organization into one cohesive, engaging deliverable.
